What Determines the Price of a Pre-owned Luxury Watch?

Six things set the price of a pre-owned luxury watch: brand, model, condition, box and papers, service history and market demand. Two examples of the same model can be priced very differently because of them.

Brand and model

Some brands and models are more sought after pre-owned. Limited or discontinued models may also be valued differently depending on demand.

Condition

Scratches, the state of the dial and the originality of parts directly affect price. Heavy polishing can soften the case lines and reduce value.

Box, papers and service history

Watches sold with box, papers and service records give buyers more confidence, so complete sets usually achieve higher prices.

Demand and timing

Demand changes over time. A price a model reached in the past does not guarantee its value today, so get a current assessment.

To learn your watch's current value, send its photos and details through the Sell Your Watch form. Our experts will review them and reply.